Purple Carrot is the plant-based meal kit company. We deliver fresh, pre-portioned ingredients and simple step-by-step guidance for people to cook distinctive, healthy, plant-based meals at home. Eating plant-based meals — even if only a few times a week — has a positive impact on people’s health, the environment and animal welfare. Purple Carrot empowers people who want to consciously and easily integrate plant-based eating into their life — while not completely giving up meat, fish and dairy — and become a balanceatarian. A balanceatarian is a person who consciously integrates plant-based eating into their life while not completely giving up meat, fish and dairy.