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Imperfect

Imperfect

Did you know that 20% of the fruits and vegetables grown in the US never make it to grocery stores, often because of how they look? We’re talking about billions of pounds of healthy and delicious produce that often goes to waste just because it’s not “pretty” enough for supermarket displays. At Imperfect, we believe that there is no reason to waste perfectly good fruits and vegetables. We’re tackling food waste head on by sourcing “ugly” produce straight from farms and delivering it right to your door, for 30-50% less than grocery store prices! All boxes are customizable (you pick your produce and how often it arrives) and filled with affordable, delicious ugly produce. We’re showing the world the beauty of ugly produce by making fresh fruits and vegetables more affordable and accessible for everyone. We invite you to join us in reducing food waste and eating better, one crooked carrot and heart-shaped potato at a time!

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